Unnie's Closet
Branding
Introduction
Company Overview
Unnie's Closet is a vibrant resale fashion haven where each piece narrates a story, embodying the warmth of spring. As a Korean American-owned business, it's not just about clothing but
a celebration of unique finds reflecting a bright, warm, and sun-kissed style reminiscent of a
spring afternoon.
Role
My involvement delved into the heart of Unnie's Closet, capturing the essence of every curated garment and the mission to offer a collection beyond fashion. This journey explored the colors, textures, and narratives intricately woven into the brand, epitomizing the joy of discovery and sisterly warmth.
Problem
The challenge was to encapsulate Unnie's Closet's essence into a visually captivating brand. With the owner's vision pulsating vibrant colors and floral patterns, the task was to translate this richness into a resonant brand identity. The challenge lay in capturing the warmth of each handpicked piece while reflecting the owner's style – bubbly, bright, and reminiscent of a sunlit spring day.
Branding
Logo Mark
The final logo marks for Unnie's Closet showcase a vibrant and dynamic identity. One version features the brand's full name in lively colors, reflecting the unique and handpicked nature of its clothing pieces. The second logo cleverly integrates the name within a citrus mark, adding a playful touch that embodies the brand's warmth and distinctive flair.
