Home Coffee Roasters
Redesign
Introduction
Company Overview
Home Coffee Roasters, a cherished local coffee house in San Francisco, boasts three thriving locations. With a rich history and vibrant ambiance, the brand has long been a favorite among residents and visitors alike.
Role
As a dedicated admirer of Home Coffee Roasters, I led a rebranding effort to inject
a modern aesthetic into the beloved
brand while maintaining its whimsical
charm. Through innovative use of
patterns, typography, and color, I successfully revitalized the brand's identity, breathing
new life into its visual appeal.
Problem
Despite its popularity and loyal customer base, Home Coffee Roasters, a cherished local coffee house in San Francisco, faced the challenge of maintaining relevance in an increasingly competitive market. While boasting a rich history and vibrant ambiance across its three bustling locations, the brand recognized the need to refresh its identity to appeal to a modern audience. This called for a delicate balance between infusing a contemporary touch while preserving the inherent charm and essence that endeared the brand to its patrons.
Branding
Original Logo
New Logo
Logo Comparison
My strategy diverged from the brand's previous emphasis on a "house" motif, seeking to elevate the "heart" element instead. This shift deepens the connection and reinforces the resonant message, "Home is where the heart is," crafting a more poignant and impactful brand narrative.
Home's Social Media
In the previous version, Home's Instagram mainly showcased images of their coffee and drinks. With the rebrand, my goal was to make the page a visual embodiment of the brand. While still highlighting products like drinks, the redesigned page now effectively portrays not only the offerings but also encapsulates the brand's unique tone and essence.
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Packaging and Signage
The packaging and signage were meticulously designed to reflect the brand's message and tone. Integrating the logo, sub-markings, color palette, and pattern, I aimed to convey the brand's multifaceted identity, ensuring each element reflects its rich variety and essence.
